According to Thompson (cited in BBC.co 2010), reading on screen has to get more like reading a book. Nowadays, new media had take place in the society, people prefer everything online and digital. New media ecosystem are shaping IT users’ expectation and experiences, rich media applications are becoming an essential part of the internet experience, not just for entertainment. (Kishore 2007) The demand for the virtual book has gone vertical which is fuelled by the recent global release of Amazon’s Kindle and the new device called Ipad. Many people are starting to switch to read a text book rather than ebook. (Cornwall 2010) The demand on new media is non-stop increasing.
The 2 graph above showing only US E-book market, from the graph we could clearly see that there are increasing numbers on E-book selling, which also show us that the popularity of e-books nowadays. The new media e-book and the old media printed book had gone into an argument issue whereby there is consumers support and not support e-books.
E-book’s portability which can be read on multiple devices has helped it to gain momentum, moreover the ability to interact with e-books digitally such as digital notes, bookmarks, zoom in settings) has even made hardcovers and paperbacks obsolete for some. (Parr 2010) Furthermore, electronic format offers reader benefits like it could be read in a variety of lighting situations, it could be reading during nighttimes road trips or in bed whereby the back lighted screens are allow readers to do so. (Kleinman 2010)
On the other hand, E-book could be the new genre for content management base on predictions, development in global information infrastructure, increasing volume of content published in digital format, superior characteristics of digital publications in providing rich multimedia environment with hypertext links and interactivity, development of technologies allow the digital book to become as portable as traditional book. (Rao n.d, p.3) Thus, I believe that there will be even more people adopt this new media in the future since it could benefit the public.
Consumer’s perception is also changing from reading a physical book to e-book. This is due to today's consumers have embraced mobile, on-the-go media consumption, the prevalence of MP3 players and handheld video games.(Lardinois 2009) Thus, consumers are now more likely to buy electronic goods than ever before.
Furthermore, the device which launch continuously, such as Ipad will influence people to get to use e-book. After all, there is survey showing 30% of print book buyers will wait up to 3 months to purchase the ebook however even though the percentage is growing for ebooks but 81% of survey respondents still said they currently purchased an ebook only “rarely” or “occasionally”.(SCR 2010, p.8)
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Reference:
BBC.co 2010, The Rights & Wrong if Digital Books, BBC News Technology, viewed 5th November 2010,
<http://www.bbc.co.uk/news/technology-11693222>
Kishore, A 2007, The New Media Ecosystem: Resistance Is Futile (And Could Even Be Futal), Information Week Global, viewed 5th November 2010,
<http://www.informationweek.com/news/global-cio/showArticle.jhtml;jsessionid=ZW3RLGKGDKOXNQE1GHPSKH4ATMY32JVN?articleID=202401919&pgno=1&queryText=&isPrev=>
Cornwall, D 2010, E-Books Popularity on the Rise, The 7.30 Report, viewed 5th November 2010,
<http://www.abc.net.au/7.30/content/2010/s2849989.htm>
IDPF.org, 2010, Industry Statistic, IDPF, viewed 5th November 2010,
Parr, B 2010, Reading Faceoff: E-books vs. Print Books, Mashable, viewed 5th November 2010,
<http://mashable.com/2010/07/19/reading-faceoff-e-books-vs-print-books/>
Kleinman, S 2010, The Book Experience: Print books vs. digital ebooks, Zaltz Publishing, viewed 15th November 2010,
<http://www.palmpower.com/issues/issue200206/ebook0602001.html>
Rao, SS n.d, Electronic Books: A New Genre of Content Management, viewed 5th November 2010,
Kleinman, S 2010, The Book Experience: Print books vs. digital ebooks, Zaltz Publishing, viewed 15th November 2010,
<http://www.palmpower.com/issues/issue200206/ebook0602001.html>
Lardinois, F 2009, Report: EReader and EBook Market Ready for Growth, Read Write Web, viewed 5th November 2010,
SCR 2010, E-Books, Vol. 14, No.14, viewed 5th November 2010,
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