Source: Soft Sailor
Facebook is straightforward about the usage it plans do the participants’ personal information. (Gross & Acquisti 2005) Recently Facebook facing a trouble whereby it was founded breaching its privacy policy. As all of us know, Facebook is the most famous social network, once registered on Facebook, and it will save the personal data of the users. For example, personal name, age, address and so on. However, it had found out that the personal details of users had been used to transmit to Advertisement Company by using some of the application provided by facebook itself. These particular applications providing access to Facebook users name as well as friends names to companies to build detailed data base on people, in order to track them online. (ABC News.com 2010)
(Source: Facebook Privacy Breach in Youtube)
(Source: Facebook Privacy Breach in Youtube)
According to The Star Online (2010) stated that the Malaysia Parliament passed the Personal Data Protection Bill 2009, whereby protecting the personal data belonging to the public from being misused through commercial transactions. This shows that the Malaysia government is concern on the personal data issues in social networking nowadays; I believe it is due to the cases whereby strangers are always detecting users profile and get abused. Refer to Dwyer (cited in Dwyer, Hiltz & Passerini 2007), privacy within social networking sites is often not expected or it is undefined.
Social networking records all interactions and retaining for potential use in social data mining, most of the transactions leave behind no trace. (Dwyer, Hiltz & Passerini 2007) This means that, most of the data will be detect by third parties and use it for others purposes, furthermore, in online network there are always difficulties to get control on privacy. Hence, theses sites need explicit policies and data protection mechanisms in order to deliver the same level of social privacy. (Dwyer, Hiltz & Passerini 2007)
Minister Datuk Seri Dr Rais Yatim mentioned that the new regulations on data protection would ensure personal data would not be given out except with the consent of their owners. (The Star 2010) Therefore, with the new regulations sets most of the social website personal data could be able to protect. The proposed bill in Malaysia gives various rights to the individuals with respect to personal data held by a third party. (Common Lii.org 2002) This regulation might help users to have further protection over personal data. In my opinion, Facebook should also improve their technology on the privacy settings. On the other hand, users should also realize on the important on personal data protection in order to avoid them to get abuse.
Source: TIPS
‘Personal data is generously provided and limiting privacy preferences are sparingly used.’ (Gross & Acquisti 2005) Again referring to Gross and Acquisti (2005) the variety and richness of personal information disclosed in Facebook profiles, the visibility, users may put themselves at risk for a variety of attacks.
After all, users of Facebook should aware on the privacy setting such as set to public, at the mean while Facebook did make changes on the privacy settings always. It takes one massive step out of the equation for advertisers finding and aggregating data of millions of users as well. (Figueroa 2010)
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Reference list:
ABC NEWs.com 2010, Facebook admits pivacy breach, viewed 1st November 2010,
Common Lii.org 2002, Towards a Personal Data Protection Regime in Malaysia, Journal of Malaysian and Comparative Law, viewed 1st November 2010,
<http://www.commonlii.org/my/journals/JMCL/2002/11.html>
Dwyer, C, Hiltz, SR & Passerini, K 2007, Trust and privacy concern within social networking sites: A comparison of Facebook and MySpace, viewed 1st November 2010,
Figueroa, A 2010, The New Economy: Privacy issues hit Facebook again, The Christian Science Monitor, viewed 4th November 2010,
<http://www.csmonitor.com/Business/new-economy/2010/0730/Privacy-issues-hit-Facebook-again>
Gross, R & Acquisiti, A 2005, Information Revelation and Privacy in Online Social Netwrk: The Facebook case, ACM Workshop on Privacy in the Electronic Society, viewed 1st November 2010
The Star Online 2010, Parliament: Personal Data Protection Bill passed, viewed 1st November 2010,
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